Cupertino, CA — In a strategic leap toward the future of wearable technology, Apple is reportedly developing its own chip for a new generation of smart glasses, set to hit the market by 2027. This development not only signals Apple’s deepening investment in augmented reality (AR) but also highlights the tech giant’s commitment to self-reliant innovation.
Apple’s Ambitious Vision Anchored by a Custom-Built Chip
The custom chip, reportedly being developed under the codename "Project Orion", is said to be tailored specifically for augmented reality processing. Unlike the general-purpose chips used in iPhones or Macs, this processor is expected to support advanced spatial computing, real-time object recognition, and ultra-low latency communication.
By building this chip internally, Apple is positioning itself to break free from third-party suppliers like Qualcomm, which currently dominate the wearable chip market. Analysts note that this vertical integration will not only allow Apple to better optimize hardware and software performance but also strengthen its competitive edge in the AR race against rivals like Meta and Google.
The anticipated smart glasses will likely sync with Apple’s other devices and may even interact with Vision Pro, the company’s premium mixed-reality headset. However, unlike the headset, which is bulky and expensive, the glasses are expected to offer a more mainstream, everyday-user appeal — combining functionality with style.
Future of AR Looks “Smart” with Apple Leading the Charge
Industry watchers believe the smart glasses could debut at a major Apple event in 2027, possibly alongside the iPhone 19. With AR becoming more integral to daily digital experiences, the product could mark a pivotal moment in consumer technology.
The use of Apple Silicon — the same architecture behind the powerful M-series chips — suggests a future where glasses are no longer passive accessories but active computing tools. These glasses might feature voice control via Siri, integration with Apple Health, and display contextual notifications through subtle visual overlays.
While the company has remained tight-lipped, insiders hint that prototype testing will begin by 2025, with developer kits to follow. This would give app developers ample time to create AR experiences tailored to the new hardware.
As with past innovations, Apple’s foray into smart glasses aims not just to participate in the market, but to define it.